First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The others? […]
Why search marketing matters in 2018 Read More »
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google
EU Commission Ruling and 20% Lower CPCs for Google Shopping Read More »
Facebook has anyways been vaunted for its deep knowledge in what makes you, you. Its ability to parse everything from basic demographic data to one’s interests really set it apart from regular search for a marketer. While we’ve had some basic data available to us on Google Ads, the ability to now layer on detailed
Using Detailed Demographics to Know Your Customer Better Read More »
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible. We have all been in situations where creative assets arrive late or do not meet the best practices for a given campaign. The best thing you can do is turn these non-ideal situations into an
Using PPC Testing for Account Innovation Read More »
Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Panda It
A cheat sheet to Google algorithm updates from 2011 to 2018 Read More »
Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event. Google used to have to predict what searchers are going to do and used a reasonable surfer model as
The internet’s most popular search engine is celebrating its 20th birthday today. Officially, Google was incorporated on 4th September, 1998 – making it 20 years and a few weeks old today – but it has often chosen to mark its birthday on 27th September instead. Few people know exactly why, though The Telegraph speculates that it’s
10 surprising search trends from Google’s 20 years of data Read More »
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond? I remember my very first week working at Hanapin Marketing. I was working in a REDBOP group (for information on what REDBOP is, see “super awesome opportunity” in the dictionary and you
Thinking About PPC Strategy | PPC Hero Read More »
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It’s predicted that an entire industry
Amazon SEO is Now More Important than Google SEO for Brands Read More »
The SEO industry is growing rapidly—estimated to balloon to $79 billion by 2020. Even though you may already be doing great with SEO marketing, you should not ignore the potential benefit of a virtual private network (VPN) on SEO strategies. A VPN is a solution that helps connect two parties on the internet anonymously and
How using a VPN can benefit SEO Read More »
