Search

Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?

Baidu, China, Google, Industry, Mobile, Search, Shenma /

Back in May, Search Engine Watch asked me to write a piece about alternatives to Google. This research was enlightening. It gave me another perspective on the search industry across the global context and how it varies from market to market. This has prompted a series of more in-depth posts which have helped me speculate how […]

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Why we need to stop repeating the “50% by 2020” voice search prediction

AI, Baidu, deep learning, Innovation and Trends, Search, speech recognition, voice search /

It’s one of the most famous predictions about voice search – “By 2020, half of all searches will be conducted via voice.” It appears on everything from presentation slides to thinkpieces: the ultimate justification for prioritising voice search; the ultimate proof that soon, we’ll be living in a much more vocal world. The thing about

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Q&A with SAP on digital transformation and search

Company Culture, digital transformation, Industry, SAP, Search, Siddarth Taparia, transformation of search summit /

We’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.” Yet in all the hustle, we may be missing one of the most important pieces of the transformation process: bringing our internal teams with us. Before we can transform

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Q&A with Google on the future of search

Events, Google, QA, Search, Search Marketing, The Transformation of Search Summit /

Search marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and services online. The Transformation of Search Summit, which takes place in New York on October 19, combines the expertise of ClickZ and Search Engine Watch,

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SEO 2018 is All About Branded Search Queries

DigitalMarketingNews, EnterpriseMarketingNews, Google, Rand Fishkin, Search, SearchNews, SEO, WebProBusiness /

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes. Rands says that SEO has changed to the point that the traditional SEO focus on generic related keywords for your products and services is becoming obsolete because of how

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What is a Google Audience and How are Audiences Determined

Audience Targeting, PPC Theory, Search /

If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created. The exact algorithm which Google uses to create audience lists is a heavily guarded secret, much like the recipe of Coca-Cola and Colonel Sander’s Original KFC recipe. Personally, I’m

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Q&A with Adobe on the future of search

2018, Adobe, Industry, Search, Search Marketing, search summit /

Search marketing is going through a rapid transformation driven by new technologies such as Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain, impacting how we search for information and buy products and services online. The Transformation of Search Summit, taking place in New York on October 19 combines the expertise of ClickZ and Search

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