One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video on YouTube with Google Search. Nicky Rettke, YouTube Group Product Manager for Video Ads spoke to an audience at Search Marketing Expo 2018 […]
How to Harness the Combined Power of Search and Video to Increase Ad Conversions Read More »
One of the most important aspects of managing an account is making sure tracking is implemented and set up correctly. The data that conversion tracking and final URLs bring in, is a crucial part of the steps you take to further optimize your paid search efforts. Let’s go through two important tracking changes and updates
The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services
The evolution of search: succeeding in today’s digital ecosystem – part 1 Read More »
You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety
Non-Branded Campaigns: the Missing Ingredient to PPC Strategy Read More »
It’s no secret that I love ad customizers. They allow you to write dynamic ad copy that changes depending on who is searching. Even more importantly, they stand out from your competition. For example, if we know that a product takes longer to ship to Florida vs. California, we can customize the ads in each
How to Use Ad Customizers to Decrease Cost-Per-Lead (CPL) Read More »
Dear Reader, Welcome to the wondrous world of PPC advertising, where digital marketers play the game of persuading potential customers to click on paid ads, and ultimately ‘convert’ in some meaningful way. Conversions come in many different shapes and sizes. A conversion could be something as simple as a customer signing up for your newsletter,
High CTR, Low Conversions: Where’s the PPC Disconnect? Read More »
AOL’s partnership with Bing affects your ad performance in Bing, whether you know it or not. I recently checked AOL’s performance in a Bing account and found some surprising data that I’d like to share. To say I was surprised at the results is an understatement. My AOL findings make me more confident that Microsoft’s
Artificial intelligence is powering the world’s most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it’s adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement… the search engine optimization industry is seeing some seismic
Future of Search: Voice, AI, and Engagement With Content Read More »
July 24, 2018 Part of paid search is planning ahead to know how to spend your client’s money in the best possible way. To do that you need to start with a budget and delegate which platforms get a piece of your budget pie. But what happens when you aren’t given a budget and asked
How to Project Budgets for PPC Accounts with Sporadic Spend Read More »
I’ve been building test/money sites these past few months, which made more room for me to freely do a lot of experimentation on SEO. This is what I did: TL;DR: Focus on optimizing these core aspects of Google’s search ranking factors: Reading through Mike King and Stephanie Briggs’ decks from MozCon just made me remember
