Should tech companies be hiring Chief Ethics Officers in order to get better at self-examination? That’s the question posed by Kara Swisher, internet pioneer and Recode editor at large, in a New York Times column today. “I think we can all agree that Silicon Valley needs more adult supervision right about now,” Swisher wrote. “Is […]
A Lot of Their Inventions Are Very Damaging to Society Read More »
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within the App Store. Toni Sacconaghi, Analyst at Bernstein, recently predicted that Apple would increasingly focus on and expand its advertising business:
Their Next Multi-Billion Dollar Business? Read More »
SEO expert Barry Schwartz released a video this morning stating that he sees “lots of signals” that the recent October 16 Google algorithm update was a “big one.” Barry also talked about a Webmaster Hangout this morning with Google’s John Mueller and a popular site owner who lost 60 percent of his traffic overnight. John
Google Search Algorithm Update on October 16th Looks Like a Big One Read More »
When does Google dominate the media business? “They already do,” says Brian Wieser, senior research analyst at Pivotal Research. “The reality is from a time consumption perspective, from an ad spending perspective, there’s nothing like Google, and unlike Facebook, they are reasonably well run.” Wieser adds “If Google wants to be a big player in traditional TV
Analyst Says that Google Already Dominates the Media Business Read More »
Historian and futurist George Gilder says that Google Marxism just repeats Karl Marx’s error with their technology. Because of this Gilder says that Google is delusional and is “having a nervous breakdown.” Vin Cerf, co-inventor of TCP-IP now at Google, is a defender of the existing Internet architecture, a porous and perforated structure that allows
Google is Having a Nervous Breakdown Read More »
Internal navigation links on your site can dramatically and negatively impact search traffic referrals says SEO expert Alex Stein. Extra links lower the site authority that your transfer to other pages on your site. “It’s our job as SEO optimizers to optimize the flow of authority of a site,” noted Stein in aMozCon talk. Alex Stein,
How Removing Navigation Links at Wayfair Increased Traffic by 10 Percent Read More »
SEO is constantly changing but search ranking expert Eric Enge still says that everything else should take second priority to content quality and links. In a recent video discussion (below) and blog post, Eric explains how the Google Ranking Score intersects with the Google Content Score which results in a Google Link Score. Eric Enge
Eric Enge Says Google’s Two Most Important Ranking Factors Are Still Content and Links Read More »
Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event. Google used to have to predict what searchers are going to do and used a reasonable surfer model as
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They
Search Marketers Should Reframe Around Precision Marketing Read More »
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It’s predicted that an entire industry
Amazon SEO is Now More Important than Google SEO for Brands Read More »
