SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes. Rands says that SEO has changed to the point that the traditional SEO focus on generic related keywords for your products and services is becoming obsolete because of how […]
SEO 2018 is All About Branded Search Queries Read More »
Google Chrome is a decade old and the company celebrated with a new look, a revamped password manager, a slew of develop-centric changes, plenty of security enhancements, and an improved omnibox. Can’t get enough of the new #GoogleChrome redesign? Check out this interview with lead designer @alexainslie to learn how the changes make browsing even
Google Chrome 69 Makes Your Passwords Harder to Hack Read More »
The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach. “If you look
Denny’s Says That Google Ads Are Bringing Customers to the Table Read More »
For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads. The limited data has made it difficult for these advertisers to determine which ad combinations are the most effective. Research by Google, however, revealed that 91 percent of mobile device users
Google Introduces New Metrics to Help Marketers Test Ad Strength Read More »
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have opened the door to competitors stealing (or buying) your brands traffic and business. Puneet Vaghela, Head of Paid Search at PHD UK, a global communications planning and media
The Challenges of Brand Search and PPC Read More »
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video on YouTube with Google Search. Nicky Rettke, YouTube Group Product Manager for Video Ads spoke to an audience at Search Marketing Expo 2018
How to Harness the Combined Power of Search and Video to Increase Ad Conversions Read More »
Google just announced that it will be using a new type of formatting for how newsgroups present their data in Search results. This will make it easier for users to find the information they need. The move to make data more accessible is part of the Google News Initiative. The project allows the company to work
Google Collaborates With Newsgroups to Show Tabular Data in Search Results Read More »
Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company. According to reports, a new Snapchat version for Android smartphones includes a secret code for
Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool Read More »
A popular browser extension that helps personalize how a website looks has been found to be tracking user activity. The revelation has pushed Google and Mozilla to remove the Stylish browser extension from their app stores. However, the extension’s official website still remains active. Software engineer Robert Heaton claimed in a blog post that the
Popular Google, FireFox Extension Is Secretly Tracking User Activity Read More »
Microsoft is not going to let Google have all the fun. The company has recently unveiled Visual Search for Bing, a feature that’s expected to complete with Google Lens. Visual Search is a new AI-powered search function that builds on the Intelligent Search feature that Bing rolled out in December of last year. The feature
Bing Gets New ‘Visual Search’ Feature, Competes With Google Lens Read More »
