segmentation

6 Tips for Scaling Up Content Production without Sacrificing Quality

audience, blog post, Brand, content management, Content marketing, content production, Content Promotion, Crowdsourcing, editors, Influencer marketing, Outsourcing, repurpose content, ROI, scalable content strategy, scaling up, segmentation, UGC, user-generated content, writers /

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: […]

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Retained holiday shoppers convert at much higher rates: study – Econsultancy

Behavioural targeting, Monetate, segmentation /

As retailers gear up for the 2019 holiday shopping season, research published by personalization software vendor Monetate suggests that they would be wise to make an effort to target customers who converted during the 2018 holiday shopping season. The company looked at more than 8.5m customers who were acquired during the 2017 holiday shopping season

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11 Ways to Improve Your Facebook Ads Relevance Score

ad impressions, Ad Quality Score, Advertisement, audience, call to action, CTR, Engagement, Facebook, facebook ads, Facebook Ads Relevance Score, Google ads, Pay Per Click, segmentation /

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that

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The Ultimate Guide to Developing Buyer Personas

Buyer Personas, customer personas, demographic, influencer, lead generation, marketing channels, persona marketing, segmentation, target audience /

NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy!  Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. And even worse: nobody is

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What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

CDP, CRM, customer data, Customer Data Platform, customers, Data Management Products, Marketing, retargeting, Sales, segmentation /

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew

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How to Target Your Mobile Users with Push Notifications

Apple, customers, iOS, Mobile, mobile device, personalization, push notifications, segmentation, Smartphone /

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. Your customers are using their mobile devices to browse your website, interact with apps, read

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7 Creative Ways to Collect Emails Without Being Spammy

A/B test, content upgrade, Custom Marketing Analysis, Email Marketing, Facebook Messenger bot, How to Collect Emails Without Being Spammy, interactive calculator, lead magnet, MobileMonkey, opt-in, Opt-In Strategy, personalization, pop-ups, segmentation, SEO, spin the wheel /

You’ve heard it before, but we’ll repeat it here: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put: You need to get people to give you their email addresses. Of course, that’s often easier said than done. Consumers these days are savvy. They aren’t just going

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5 Trends that Will Define the New Vision of Marketing Automation

AI, b2b, chatbot, Email Marketing, Facebook, marketer, marketing automation, segmentation, WhatsApp /

“One day, they’ll build a time machine, but no one will have the time to use it,” said George Carlin and he was right. Okay, maybe we haven’t made it to the time machine invention yet, but we certainly have to the ‘time’ part. A couple decades ago, the basic idea was a foundation of marketing

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Email Marketing Trends to Boost Your Emailing Strategy in 2019

collaboration, data protection, Email Marketing, email trends, interactivity, News, personalization, segmentation, Storytelling /

Yes… It is that time of the year again. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! But you emerged from the GDPR saga

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