Have you ever wondered what content to send to your subscribers? Simply ask. That’s all it takes to get started with marketing segmentation. Ask your audience great questions, tag your subscribers based on their answers, and send more targeted and valuable emails to specific segments. Using AWeber’s new survey template, now available in every AWeber […]
4 Survey Templates You Must Send to Your Subscribers Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Everyone seems to be talking about account-based marketing (ABM) as a new approach for strategically targeting your marketing efforts. ABM might be the next big thing, but it’s not technically new: B2B sales teams have been targeting key accounts for
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As an individual, you know your own behavior doesn’t fit neatly within a generational category, but as a marketer you know that targeted marketing (like segmenting your email list) can dramatically improve results. Advice for marketing to Millennials (or Baby Boomers or
Targeting and Personalization, Generational Marketing, Agencies, More! Read More »
Whether you are promoting your B2B business through paid search, using blog aggregator sites, on social media, or through any other platform, you hope that it’ll give some good results. But how exactly will you know whether or not those efforts are paying off? How will you figure out which efforts are delivering the best
Everything You Need to Know About B2B Performance Metrics Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Direct mail might seem old-fashioned, but it’s still one of the most effective marketing channels around. The response rate for direct mail is 5.1%. Compare that with the average email response rate of 0.6%, and you begin to see the
Programmatic Direct Mail: A Modern Marketing Tactic Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! According to research from MarketingProfs and Content Marketing Institute, lead generation is the top priority for B2B content marketers. But for content to generate leads, marketers need personalization: 79% of consumers say they are likely to engage with an offer
How to Personalize B2B Marketing for Lead Generation Read More »
In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should
The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures Read More »
It always seems like as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner. While you’re trying to decide if you really need that adorable giant teddy bear, your customers are
As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization. But one of the most popular topics we’re asked about: segmentation. That’s why I’ve
The Top 7 Questions Everyone Has about Email List Segmentation Read More »
There is no shortage of data available about e-mail marketing — both from your own campaigns and collective research done by e-mail providers and marketing brands — so why do only 29% of marketers measure the ROI of their e-mail campaigns? Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies to
