We’ve all sent a cold e-mail at one point or another – those e-mails that you send to someone with whom you’ve had no prior relationship. Think of it as a much less obtrusive version of a cold call that can also save you from the awkwardness of getting rejected over the phone. Cold e-mails can […]
The 10-Minute Guide to Cold Email Campaigns for Marketers Read More »
There’s an old adage in marketing. It’s all about getting the right message to the right person at the right time. With AWeber’s ability to trigger automated email sequences with tags and then create segmented audiences to send one-time broadcast emails, you can be even more relevant and successful in a subscriber’s inbox. But wait
Sending the Right Email at the Right Time with AWeber Read More »
It’s no secret that sending personalized emails is the best way to ensure the right content gets delivered to the people who want it most. It’s also no secret that the best way to do so is by sending targeted emails with contextual content to specific subscriber segments. Targeted emails can drive up to 77
Segment with Tags and Send Broadcast Newsletters to Tagged Segments Read More »
After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy
NOW UPDATED! This post was updated in July 2017 with new information about retargeting your prospects. Enjoy! Let’s talk about why you should be retargeting. But first off… What Is Retargeting? Have you ever visited a website and then later you start seeing banners for that website following you around all over the web? That’s remarketing — or
Why Retargeting Is Absolutely Essential for any Marketing Funnel Read More »
Bing Ads has upgraded their interface, allowing advertisers to target specific devices. Back in November of 2016, Bing Ads announced an update to Device Targeting by adding “desktop exclusion” as a new option. The goal was to “broaden bid modifier ranges and allow complete opt-out for Tablet,” for which they received tremendous feedback. And now this week,
We talk a lot about welcome emails on our blog (I’m sure all of our regular readers are nodding in agreement!). One of the reasons why it’s a frequent topic? Because it’s one of the most important – and easiest to implement – types of automated campaigns you can create. And, it’s a series that can
How to Use Segmentation for Automated Welcome Emails Read More »
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the
Cue the confetti cannons: We’re excited to announce that you can now connect your PrestaShop store to MailChimp! We’ve been working hard in recent years to improve our offerings for e-commerce customers. In addition to making our automations free for everyone (abandoned cart and order notifications included!), we’ve rolled out a ton of features designed
When Mike Butera founded Artiphon in 2011, he was looking to build a product that empowers people to play different music apps the way you would an actual instrument. He didn’t want his design to limit creativity or musical inspiration. In fact, the product he envisioned could become any instrument the person holding it wanted
How Artiphon Grew Its Audience with Kickstarter and Email Read More »
