semantic web

Semantic Search: What SEOs and Content Marketers Need to Know

Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it? Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it. […]

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The latest academic research on the web, hypertext and social media

Semantic Web, Knowledge Graphs, Social Media and Memes As a PhD student, I’m keen to discover the latest academic research, which often happens at conferences. Although my main area of research is within marketing, my specialist area is social media. This year I stumbled over the ACM Conference on Hypertext and Social Media. In case, like

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