Keyword research tools are useful — until they don’t have enough data for your keywords. You need to select phrases worth targeting. Sure, search engines understand concepts that are semantically connected and don’t just match keywords anymore. But when you write a webpage or design an ad, you still need to know which words to […]
5 Enlightened Ways To Use Google Trends for Keyword Research Read More »
When it comes to getting your small business in front of the eyes of your customers and potential leads, there’s nothing better or more effective than good old-fashioned SEO. Think about the last time you used Google or your preferred search engine. When you searched for something, whether it was for a product or information,
Getting Started with SEO: A Guide for Small Businesses Read More »
We often get questions from people wondering why their site isn’t ranking, or why it isn’t indexed by the search engines. Recently, I’ve come across several sites with major errors that could be easily fixed, if only the owners knew to look. While some SEO mistakes are quite complex, here are a few of the
7 SEO Fails Seen in the Wild (And How You Can Avoid Them) Read More »
Search engine optimization (SEO) is an evolving discipline that’s rooted in both best practices and trending strategies. So we have to keep updating this SEO checklist — and occasionally rewrite it entirely, as I’ve done today. One checklist can’t uncover everything an individual business should do when it comes to SEO and its website. But
The Always-Up-to-Date SEO Checklist from Bruce Clay Read More »
SEO 101: A Guide for the Technically Challenged Published 07/18/2017 by Jayson DeMers | 0 Comments Search engine optimization (SEO), to the outsider, is a frustrating, complicated mess. Google doesn’t publish how its algorithm works (though it does give us helpful hints), and there are hundreds of independent, technical variables that can determine
