Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance? Tracking the right performance metrics, you’ll be able to […]
10 KPIs to track your SEO performance and drive better results Read More »
Tracking all the usual metrics can help you measure SEO performance, but there are three other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring that the acquired organic traffic converts well. As an SEO professional, you’re probably already be
Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be Read More »
Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we
Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you’re ranking for keywords with more than one URL on your website. Think of it like a chess game where you’re playing on both sides of the board. Positioning more
Keyword cannibalization: How to detect and fix it Read More »
We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye? We have explored the world
What percentage of searches are on organic vs paid results Much of the insight into how consumers search is based on Google services like Keyword Planner and Search Console. Like all analytics, these are limited to quantitative data and don’t tell us much about the motivations for the behaviour. This new research study considers different
Consumer search behaviour research | Smart Insights Read More »
Position tracking for small businesses made easy through SEO tools Search engine optimization (SEO): in this day and age, you’re simply not going to get anywhere without it. No matter what line of work you’re in, it’s almost a guarantee that you’re going to use the internet, and this fact has made it even more
Position tracking like a pro: Tools for small businesses and online agencies Read More »
Chart of the Day: How Google’s featured snippets are reducing the number of traditional organic links Organic search traffic remains one of the most effective methods of customer acquisition. So, it’s as important as ever to be on top of the changes that Google makes to its algorithms and the formats used to show recommended sites
Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realise that the proportion of clicks driven by top positions in the
Comparison of Google clickthrough rates by position – Chart of the Day Read More »
Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be
