Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover As you might expect given its name, “Medic” – Google’s August 2018 algorithm update – affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness. However, these weren’t […]
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Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on SEO. Some sources state it’s crucial to select what’s called LSI keywords to boost your
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It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. Can you imagine the moment it drops one day? Perhaps, this has already happened to
A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what people are really searching for online. It’s a simple yet fundamental task that serves as
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Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived Since Google announced the ‘broad update’ in August, leading brands have seen some significant and sometimes
Topping the SERPS and dominating your niche is most certainly within your grasp since Google’s ever-improving ranking algorithm now makes things simpler It would be nice to sit at the top of page one for commercially valuable keywords, wouldn’t it? Imagine being able to hoover up traffic and generate leads and sales on autopilot. As nice
Swap keywords for topics to start smashing up the SERPs Read More »
Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite
What Is The Ideal Content Length? How It Affects SEO [Infographic] Read More »
Learn how to ensure your content gets discovered Ever work on a single important article for weeks on end? Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know how it goes. Anyways, after all of that work, you finally click “publish” and sit back.
Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow SEO best practices, searchers can’t find your content and your traffic will remain stagnant. While SEO is important from
Learning How to Construct a Keyword-Savvy SEO Strategy For SEO professionals, keywords are the foundation of every tactic and digital marketing initiative we perform. If you’re looking for a stronger understanding of how SEO strategy works – you’ve come to the right place. In the blog, we’re going to break down the elements of a
How Keywords Can Make or Break Your B2B Marketing Read More »
