Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Content is essential for SEO. As Google reads and understands content. And, reading and understanding content is easier when a text is well written. Both for humans […]
How to become a better writer • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything
3 pitfalls to avoid • Yoast Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a
Crafting a good page title for SEO • Yoast guide to title tag SEO Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re
Content planning for your (growing) blog: 6 easy-to-use tips Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you
How to Yoast your post • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. As text makes up a large part of most websites, it’s an important thing to focus on. You can work on the structure of your text, or
Why the purpose of your text is important for SEO • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t
The importance of typography • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. If you use our readabilty analysis in the Yoast SEO plugin, you have probably come across the Flesch reading ease score. This score tells you how easy your
Flesch reading ease score in Yoast SEO • Yoast Read More »
Have you ever considered outsourcing your blogging by hiring content writers? Depending on what blogging strategy you’re currently using, this could sound like a godsend. The basic idea is simple; you’ll hire a writer or team of writers to take over writing and publishing articles for your blog (or for outsourcing your off-site link building).
Should You Outsource Blogging? The Pros and Cons of Hiring Content Writers Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Writing high-quality content that ranks in the search engines is a difficult job! And when is it a job well done? In this post, I’ll give you
8 things to check before publishing • Yoast Read More »
