Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must be dedicated to understanding new buying habits, laws, and, of course, online behaviors. Today, search […]
What to get right before launching a global business Read More »
In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors
How AI can uncover new insights and drive SEO performance Read More »
We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year. I’d like to help you start 2018 off with a bang by earning three simple wins that will set the stage for further success and growth, not just for
3 SEO tasks to start 2018 off with a bang Read More »
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
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It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and
What’s next for technical SEO? Read More »
It’s that time of year where we make our resolutions, promise to be better people and try to start the year fresh. It’s also the time of year where people like me put out “ways to make 2018 better” posts and everyone’s eyes roll into the back of their head. But bear with me! See,
3 ways to kick-start your SEO in 2018 Read More »
We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for
SEO trends and Google changes to expect in 2018 Read More »
Greetings from the future! I’m writing to you from January 2019. Since search is such a dynamic space, with every year bringing unexpected developments, I thought it would be helpful to use my knowledge as a denizen of the future to give you a glimpse into what’s to come in 2018. So for you, this
A time traveler’s year in review Read More »
Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year. Here’s to a great start for all your marketing efforts! 1. Educate yourself more about link metrics I’ve seen so many people referencing link metrics, such as Moz’s Domain Authority or
18 link resolutions for 2018 Read More »
Jessica Thompson is Features Editor at Search Engine Land, Marketing Land and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of
Search Engine Land’s top 10 columns of 2017 Read More »
