When it comes to digital marketing and search engine optimization, the devil is truly in the details. Seemingly trivial choices can have a dramatic effect on your web presence and search visibility, and nowhere is that more evident than in Google My Business (GMB). GMB optimization has quickly become something of a cottage industry within […]
Where to go next with your Google My Business listing Read More »
Is your online reputation fully optimized? Online reviews are a fundamental part of local search. That’s because 97 percent of consumers read online reviews for businesses, and 85 percent report that they trust online reviews as much as personal recommendations, BrightLocal’s 2017 Local Consumer Review Survey found. It’s not a matter of if your business will
Understanding the interplay of SEO and a 5-star reputation Read More »
LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with
Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large companies with multiple locations. Local SEO is the new storefront, as search is now consumers’ top choice for finding local businesses. Local is a strategic investment within your sales funnel; it impacts your organic search strategy, content marketing efforts
Driving customer actions for enterprise-level brands Read More »
Machine learning and AI have become buzzwords that are being overused. But they’re also real technologies that are having and will continue to have a meaningful impact on marketing over time. Yext is now bringing some of these capabilities to business listings and local data management. The company is adding three new features to its “Knowledge
Yext announces conversational ‘Knowledge Assistant’ for local data management Read More »
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main
Do Google Posts impact ranking? A case study Read More »
For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a fantastic job of showing how vast and complex the search industry has become. The ecosystem visualizes the web of search engines, data providers, publishers, directories and other businesses that use local data about
The ever-growing local search universe Read More »
Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its
A brief history of Google’s most important local search updates Read More »
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only
Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer Read More »
If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when Home Service Ads roll out in your industry and market. The changes are vast and make a huge difference in who ranks in the local results on Google. When they first
Are Home Service Ads the death of home-based businesses on Google? Read More »
