I recently started helping a site that was negatively impacted by the May 17 algorithm update. The site had been surfing the gray area of quality for a long time, surging with some quality updates, and sometimes dropping. So I started digging in via a crawl analysis and audit of the site. Once I started […]
The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study] Read More »
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in. The post The AMP is a lie appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic. AMP’s expanding ad coverage Ranna Zhou, Google
July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top. Earlier this year, Chegg Enrollment Services and the National Research Center for College and
7 most important SEO focus areas for colleges and universities Read More »
Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. Let’s make sure your outbound link game is
Fix your outbound link problem in a single workday Read More »
At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by reducing a website’s overall page count. Simply put, many of our clients had way too much content — pages and pages of content that not only didn’t generate traffic, but also had the
One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?” I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition.
How to determine if that ‘free audit’ solicitation email is legit Read More »
Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so many years, I can tell
