I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have learned that the key to understanding the guidelines is through time and experience. Seeing what Google […]
Negative reviews from ex-employees are finally against Google’s guidelines Read More »
Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors. The post Going organic: Our top SEO columns of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
Going organic: Our top SEO columns of 2017 Read More »
As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect our industry as a whole. Sure, we can perform test after test to see how our clients are affected, but what about the poor account manager or technical SEO director
How SEOs really feel about Google algorithm updates Read More »
As we wrap up 2017 and look forward to 2018, many SEOs will speculate about what to expect in the year to come. Since my focus is mobile, I wanted to share my unique expectations for 2018 by outlining what we know and what we suspect on the mobile SEO front. This past year brought
What to watch for in 2018: Mobile SEO predictions Read More »
For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions of pages. For the second half, I’ve been on the product side of a software-as-a-service platform designed to help large multilocation brands achieve digital success. Living and breathing product development has been
Embrace a product manager mindset to improve 2018 SEO KPIs Read More »
It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate complicated family dynamics and read countless end-of-year lists. SEL reporter Amy Gesenhues recently summarized the annual release of Google’s “Year in Search” for 2017, and there were some interesting takeaways. (Not
Unique international trends require a unique marketing approach Read More »
Today, I want to focus on and provide insights into a common SEO challenge that is vitally important to personal and professional success: how SEOs can communicate the performance of the organic channel more effectively across their organization and in the boardroom. As competition for digital marketing budgets intensifies in 2018, it is essential that success
The enterprise business of SEO: Communicating to the C-suite Read More »
Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust and why it’s a bad move with permanent repercussions to attempt to use them yourself. The reason for this growing problem is that online reviews have tremendous influence over the purchasing decisions of
How independent reviews influence Google’s trust in your brand Read More »
The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be the top mobile app download days of the year. With less than a week left, your app store optimization (ASO) activities should be in full swing. Becky Peterson heads up our
The upcoming mobile app Monday: Be prepared Read More »
Last month, Yelp doubled down on its war on review solicitation. Yelp has long given mixed signals about whether you can ask customers for reviews on their platform, but they seem to now be unifying their message against review solicitation. In November, they began sending messages like this to businesses and agencies: Disclosure: We (Go
3 inconsistencies in Yelp’s review solicitation crackdown Read More »
