Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses […]
How to generate links that drive traffic, not just ranking Read More »
My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google under one spelling of the holiday’s name, so she told me she was systematically going through all spellings to compile her list of shopping items. I was pretty surprised
Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested. I hear folks asking about voice search data
In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we’re going to use the same tools, but we’re going to look instead at how a major site structure change might impact your site. Search engine crawlers can
Visualizing your site structure in advance of a major change Read More »
This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent predictions. Following Black Friday and Cyber Monday outcomes, most of that revenue will be divided among Amazon and a handful of large-scale e-commerce sites, including Walmart, Target and Best Buy. With so many dollars
Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several years ago. The new guide merges the Webmaster Academy and the old SEO Starter Guide
We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload? Futurologist Alvin Toffler predicted in
Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do to outrank your local competitors down the
5 local search tactics your competitors probably aren’t using Read More »
Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. While targeting non-branded search terms plays an essential role in your overall search strategy, many brands still underestimate and neglect the power of branded search terms. By relying on
Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was “breaking the web.” What do you think about AMP? — Maximiliano Firtman (@firt) March 23, 2017 The mobile ecosystem is already complex: choosing a mobile configuration, accounting for mobile-friendliness, preparing for the mobile-first index, implementing
A case for websites serving developing countries Read More »
