AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase […]
AdWords Editor update supports Shopping Showcase Ads Read More »
Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least
Is Google stepping in because no one else would? Read More »
Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted <a
Did you know? Google sees JavaScript links you don’t Read More »
Bing Ads will be shutting down Campaign Planner on July 26. The Keyword Planner is taking over. Bing Ads launched its Campaign Planner tool with vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. Almost exactly a year later, Bing Ads launched Keyword Planner in the US for keyword research, bid and budget
Bing Ads retiring Campaign Planner in favor of Keyword Planner Read More »
Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features. Custom Rules The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It
AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts Read More »
Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in. The most requested update here is the ability to select multiple campaigns or ad groups for bulk filtering and editing, as well as copying and pasting multiple items from one account
Bulk edit & copy multiple campaigns, manage device & radius targets Read More »
