In every competitive niche, you’ll find sites that do not play by or bend Google’s Webmaster Guidelines. If that’s how a direct competitor is getting ahead in the game, you can submit a spam report to Google to alert them to the violation. Here’s how to get Google’s attention with it. Make it actionable Spam […]
Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust and why it’s a bad move with permanent repercussions to attempt to use them yourself. The reason for this growing problem is that online reviews have tremendous influence over the purchasing decisions of
How independent reviews influence Google’s trust in your brand Read More »
Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and have no desire to help them. Lately, I’ve been seeing this same level of spam
Law firms spamming Google My Business: Don’t trust them! Read More »
You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to
