Update on April 21, 2017: Fake news is in the spotlight again. Google is getting more aggressive about calling out fake news in Google search results. Last October, Google announced that publishers could use schema markup to “show a ‘Fact Check’ tag in Google News for news stories. This label identifies articles that include information […]
How Fake News Changed SEO & How to Add More Facts to a Site Read More »
Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business
How to scale your business internationally on search engines Read More »
Simply having a well-designed website won’t drive the necessary traffic to keep your business afloat. Search engine optimization practices are very important when it comes to attracting new visitors and converting them into leads and sales. This is due to the fact that the average consumer uses search engines to look for anything ranging from
You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers. By the latest stats, 20 percent of people searching on mobile are doing it with voice search. And we expect that number to grow significantly as more and more people adapt
Identifying query classes is one of the most powerful ways to optimize large sites. Understanding query classes allows you to identify both user syntax and intent. I’ve talked for years about query classes but never wrote a post dedicated to them. Until now. Query Classes What are query classes? A query class is a set of
When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first pages, that was good enough. This
NOW UPDATED! This post was expanded for 2017 with new high ROI SEO tactics. Enjoy! SEO is changing so often that it can be hard to decide what you should be focusing on. So let’s go over 9 simple SEO tactics for 2017 that will skyrocket your web traffic. 1) Cross-Link to Your Own Pages If
We’re entering a new era of optimizing for search engines. And no, SEO is not dead. While many things stay the same in search, we can’t deny the new path we’re on with the introduction of machine-learning systems like Google’s RankBrain. The concept of RankBrain may seem technical and daunting, but it’s one that CMOs
When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking
How to achieve off the charts off-page SEO that will boost traffic Read More »
This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my
