SEO

content improvements give a site lift

Why Thin Content Still Ranks as a Top SEO Issue to Solve – Bruce Clay

It struck me the other day, while I was reviewing a client project with one of our SEO analysts, that the old problem of thin content is still an insidious revenue killer for many websites. Or put another way, until you have content worth ranking, do not be surprised if you don’t rank well. By […]

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How to Know If You’re at Risk When Google Switches to a Mobile-First Index

I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in. Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites

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How to Get More Backlinks and Rank Higher on Google

Backlinks are still the major indicator Google uses to determine the authority of a blog. The better your backlinks, the better you’ll rank in search results. But they sure aren’t easy to get. Building backlinks is a tricky business because many of the “easy” ways go against Google’s terms of service. What’s more, if you

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International Marketing | Content Development

When we think of international marketing, we often think of shipping, transatlantic package rates, brick and mortar transactions, different languages, and so on. We might also think of faraway places, unreachable unless you run a large, multinational business. With the World Wide Web, of course, the world has become attainable. From anywhere in the world,

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What Google’s Suggested Clip Feature Means for You

A few weeks ago, Google rolled out a new SERP feature that highlights a “suggested clip” within an embedded video. As visible below, the video itself dominates the SERP, automatically highlighting the section of the video that Google has determined best answers your search query. With little data available about this feature and SERPs appearing

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9 Blogging Tools That Will Make Your Job Easier

Managing a blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search

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