SEO

17 Best Paid Media Tools for Marketers

The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate

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5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. These days, the SaaS space is more crowded than ever, so finding, nurturing and converting qualified leads can be challenging – but not impossible. Implementing an SEO strategy can help you with that

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8 Essential SEO Reports to Create for Your Client in 2020

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is

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How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world. Businesses in all industries are

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A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

The SaaS market has been on a continuous growth streak for the last few years and it is going to continue in the coming years as well. What exactly is SaaS? Here’s a simple definition: Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don’t snag those precious customers first. Online lead generation is important for every industry. Channels like social media, email, SEO and PPC play a vital

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