SEO

What Is the Google BERT Search Algorithm Update?

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a […]

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How to Boost Conversions with Your Article’s Featured Image

As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article’s featured image because that’s what

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9 Best WordPress Plugins for New Business Owners

Are you thinking about creating a website for your small business? Maybe you have a brilliant idea for a product and want to start your first eCommerce storefront. Either way, a ton of work goes into creating a website from scratch. You have to create content, develop your website, work with a design team, and

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How Voice Search and Conversational AI Are Changing SEO

Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to

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Does Google Want You To Make Poor Decisions?

Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use Google Search Console to track image search traffic. The problem? Google Search Console doesn’t tell marketers

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