Does Switching from HTTP to HTTPS Affect SEO? I have same question in mind when my site is on HTTP. At that time I think my ranking has gone if i change my site from HTTP to HTTPS but this is not true. If you have same question then lets read about whole thing to […]
Does Switching from HTTP to HTTPS Affect SEO? Read More »
What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US startup company. Positioning statement If you
7 Steps to Creating a Strong Name for Your Startup Company Read More »
For example, last year, YouTube, according to Searchmetrics data, was the second most visible website in Google’s search results globally, based on its performance in organic search in ten countries, including the United States, UK, Germany and France (see chart underneath). YouTube ranks second for search visibility in seven Google Country Indexes (behind only Wikipedia).
Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest, but there are many more options than just my own tool. Now before I dive into the
The Ultimate List of Free SEO Tools Read More »
Listen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants and needs to improve the customer experience. First, let’s look at what Voice
How to Use ‘Voice of Customer’ Tools for Your Business Read More »
You could argue Google is more than a search engine. It was added to the Oxford English Dictionary as a verb in 2006, meaning to search the internet utilizing the Google search engine, but it’s become a generic word for looking things up. Go google that. Let’s google it. You’ve probably used it yourself. But
Should You Pay Attention to the Google Search Console? Absolutely. Read More »
Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big. And that’s what happened with the most recent update that they announced. A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase
How I Beat Google’s Core Update by Changing the Game Read More »
We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Where an SEO specialist might want long-form content and images with smaller file sizes, their CRO counterparts would be pushing for short, snappy text and large, beautiful pictures. The role
How Rankings and Conversions Complement Each Other Read More »
Sarah Bird is CEO of Moz. She sets the company strategy and drives execution. She also regularly speaks about entrepreneurship, business models, search marketing, women in tech, and fostering an inspiring company culture. We caught up with Bird to get some insight into her day-to-day role at Moz. Please describe your job: What do you
A day in the life of… Sarah Bird, CEO of Moz – Econsultancy Read More »
The structure of your website influences the experience of the people who visit it. I often find myself wanting to leave a website when it becomes challenging to find the information I am looking for. And this is what you want to avoid at all costs. To start this discussion today, let me first cover
How to Create the Optimal Website Structure Read More »
