Do you struggle getting the right audience to your website? Does the mere mention of SEO give you a headache? What about PPC? Are you tired of questions and want answers? Your website or blog would not survive without visitors. That means driving traffic to your online sources is, without a doubt, necessary. However, there […]
When Do You Optimize for Each? Read More »
Every page you visit on the Internet will return something called a status code, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. A 404 means ‘Not Found’: the server you are requesting the page from has acknowledged your request but the page you
The ultimate guide to the error 404 status code and SEO – Econsultancy Read More »
Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Why? Because there’s a lot of real estate on that page besides the first ranking, and you should be taking full advantage of it. Imagine this: You’re
How to Control Page 1 of Google, Not Just Rank on Page 1 Read More »
Alt text is an important yet occasionally overlooked part of making a site accessible to all users. What is alt text? Alt text is a simple bit of HTML code that essentially describes an image that appears on a web page so that the user still knows what the image represents if they are visually
The basics of using alt text for SEO – Econsultancy Read More »
The first meeting with your hired SEO agency is always exciting because you have lots of expectations from them. You have confidence that your business will be able scale to the next level because of your decision to invest in SEO services. When you set up your first meeting with your chosen search engine optimization
Now that You’ve Hired an SEO Company, What Should You Expect from Them? Read More »
When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to
How I Ranked For 636,363 Keywords Using This Simple Hack Read More »
The direct link between revenue and reputation is so clear that brands who do not pay attention to reviews risk missing out on improved search performance, better click-through rates and, ultimately, more sales. That is the warning from reputation management specialists Yext, passed on to attendees of a recent Econsultancy webinar on how to maximise
How responsive brands can drive revenue through reviews – Econsultancy Read More »
When you first learn about Google My Business, AKA GMB, you’ll probably also learn about N.A.P. N.A.P. is a marketing term that stands for Name, Address, Phone. In local SEO, it’s a reminder that your N.A.P. should always be the same. For example, if your business is incorporated, it should always include “Inc” or “Incorporated”.
Google My Business: Local SEO Beyond the NAP Read More »
In the last couple of weeks the competitor and brand bidding debate has once again reared its ugly head when Basecamp.com ran this controversial ad below. The ad fires back at Google over the fact that Basecamp has to pay them what they called a “ransom” so that they appear at the top of the
Should you bid on your competitors’ brand terms? A simple test for PPC – Econsultancy Read More »
You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors
Beginner’s Guide to Discovering the Competition’s SEO Strategy Read More »
