Visitors often see your website almost as a piece of graphic art. They notice the color scheme, the layout, the pictures, and the videos. As humans, we like things that look pretty—computers, not so much. To a search engine, your website looks like words, words, and more words—all surrounded by semi-comprehensible formatting directions.When Google, Bing, […]
This is the final post in our Google analytics series. We’ve gone from explaining Google Analytics to exploring how it works. Today, we’ll talk about a few easy ways you can really make Google Analytics work for your business.
3 Simple Ways to Get the Most out of Google Analytics Right Now Read More »
Search engine optimization (or “SEO” for short) is an important aspect of marketing in the digital age. It’s no secret that customers and would-be customers all over the country access the internet by typing queries into search engines – particularly into Google, which holds the lion’s share of the search engine market. Pixabay It’s also
It’s no secret that there’s been a noticeable shift towards using smartphones and other handheld devices for online searches. With this shift comes an alternative way to search – using your voice instead of text. Assisted voice search has been made easier with the help of AI technology such as popular smart “assistants”, Alexa and
Should You Be Optimizing for Voice Search? Spoiler Alert: The Answer is Yes! Read More »
In this series, we’re talking about the value of Google Analytics for small business websites. If you’ve missed it, click here to read the first post. Before we delve into how Google Analytics works, let’s stop and consider a very important part of the program: your own digital marketing plan. Starting with your first foray
It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the
22 Companies Dominating the World with Content Marketing Read More »
Want to know more about how Google Analytics works with your business’s website? That’s what we’ll talk about today. If you’ve missed it, this post is part of a series Techsperts Talk is doing on Google Analytics and small businesses. You can review data analytics basics in the first post, or catch up with the
How Does Google Analytics Work with Your Business’s Website? Read More »
Newsletters play a significant role in businesses and the way they engage with their customers. Cost-effective, economical and most importantly, a revenue generator, newsletters are a great way to spread the word about your brand online. Did you know? For every one dollar spent on an emailer strategy, businesses can enjoy up to $38 in
Everything You Need To Send Your Next Newsletter (with Free Email Templates) Read More »
I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank
Track and Improve Your Rankings Without Learning SEO Read More »
Tracing the source of my organic views on Medium I’m considered small 🐟 on Medium. I don’t write in any considerable professional capacity (yet). I share cool stuff. I write about funny things. Sometimes serious things. If you’ve heard of the Pareto Principle, it states that roughly 80% of the effects come from 20% of
Where are my organic views on Medium coming from? Read More »
