SERP

Branded search vs direct search: How to optimize for brand-driven queries

branded search, Content, direct search, search queries, search results, SEO, SERP /

So you have built a brand, large enough for it to be searched on Google? Now, how well are you ranking for all those branded queries? A few days ago Joy Hawkins posted a very insightful thread distinguishing between two important brand-driven search queries: Branded searches are searches for brands that you sell (even if it’s a part of […]

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5 Steps to Optimize Your Content For Voice Search

featured snippets, Google, Google My Business, hummingbird, keyword, mobile friendly, natural language, Optimize Content For Voice Search, ranking, search results, SEO, SERP, SERPs, structured data, user intent, voice search /

Google’s Panda and Penguin updates get quite a bit of press. In spite of this, it was really Hummingbird, released nearly five years ago, that turned search on its ear. It marked the beginning of Google’s efforts to parse intent. Through natural language processing, the update enabled Google to begin to understand user intent. This

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Key takeaways from Google’s latest algorithm update

algorithm, google update, Industry, Linking, mobile-first index, SEO, SERP, site speed, Web Ranking /

On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012.   This week we released a broad core algorithm update, as

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Effective SEO Techniques that Work in 2018 & Beyond

A/B testing, algorithm, Analytics, Backlinko, blog post, bounce rate, Brian Dean, bucket brigades, Content, copywriting, CrazyEgg, Engagement, Google, Google Analytics, Google Search Console, Google Webmaster, growth everywhere, Images, Keywords, Marketing, Optimizely, page load, pyramid style, Rank Brain, Rankings, search engine, SEO, SEO BLOG, SEO techniques, SERP, site speed, traffic, video, video seo, YouTube /

UPDATED! One of our most popular posts in 2017, this ultimate guide to SEO techniques that grow rankings has been updated to get you ready for a successful 2018!  In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could

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Four ways to boost SEO in just 5 hours

google search, keyword strategy, Local, Local SEO, Mobile, mobile SEO, PPC, Search Engines, SearchEngineWatch, SEO, SEO BLOG, SERP, web site /

Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of getting clicked, meaning that the lower your brand ranks (even on the first page), the

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A Look at How the Google Pigeon Update Affected Local Search Results

google pigeon, Search, search engine algorithm, SEO BLOG, SERP /

Business owners, marketers, and SEO specialists all become apprehensive whenever Google makes an announcement regarding changes or updates to its algorithm. So it was not surprising that many of them had mild panic attacks when Google Pigeon was rolled out in July 2014. But how did the Pigeon affect search engines three years down the

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Google Posts: Growing under the radar

Google Plus, Google Posts, SEO, SEO BLOG, SERP, social /

Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for small businesses with a Google My Business account. No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the difference

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Absolutely Everything You Need to Know About 10x Content

10x content, Content Creation, Content Curation, Content marketing, Google, metrics, ranking, scalability, SEO, SEO BLOG, SERP /

NOW UPDATED! This post was expanded for 2017 with new tactics for writing 10x content. Enjoy! Ever since Google’s first “Panda update” was released, good content has become more important than ever before.  By now you know that you need to step up your game to create a successful content marketing strategy. You may still think that as

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Effective SEO Techniques that Work in 2017

A/B testing, algorithm, Analytics, Backlinko, blog post, bounce rate, Brian Dean, bucket brigades, Content, copywriting, CrazyEgg, Engagement, Google, Google Analytics, Google Search Console, Google Webmaster, growth everywhere, Images, Keywords, Marketing, Optimizely, page load, pyramid style, Rank Brain, Rankings, search engine, SEO, SEO BLOG, SEO techniques, SERP, site speed, traffic, video, video seo, YouTube /

UPDATED! One of our most popular in 2016, this post on SEO techniques has been updated to get you ready for a successful 2017!  In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page

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