Plenty of webmasters today are building their sites on the WordPress platform – and with good reason! Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site […]
Essential WordPress SEO Plugins: The Marketer’s Toolkit Read More »
Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce. Our speaker for the evening was Steve Kraus,
Google + Amazon: Data on market share, trends, searches from Jumpshot Read More »
We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn’t try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let’s rank Coca-Cola
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News
Video SEO: New tool by Trint helps make spoken words in videos crawlable Read More »
Let’s face it. Most of us aren’t writing blog posts for the fun of it. We write them because we want them to serve a purpose for our business, even if that purpose is simply increasing engagement with a target audience. But often, businesses want the content they write to support a measurable goal, whether
Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? Read More »
When it comes to getting your small business in front of the eyes of your customers and potential leads, there’s nothing better or more effective than good old-fashioned SEO. Think about the last time you used Google or your preferred search engine. When you searched for something, whether it was for a product or information,
Getting Started with SEO: A Guide for Small Businesses Read More »
Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their message out to prospective clients. Despite the fact that featured snippets are a vital part of contemporary marketing and SEO success, however, many still struggle when it comes to properly leveraging
How important are featured snippets and how can you get them? Read More »
People often use the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing) interchangeably. Both SEO and SEM help to increase a website’s ranking in search engine results. SEO, however, is actually a part of SEM, which forms a broader category. In this article, we’ll go over what SEM marketing is, what SEO marketing
One of the increasingly important components of high-quality, high-ranking content is its structure. What is content structure? Although different marketers may understand it somewhat differently, the basic definition of content structure is: Content structure is the meaningful use of HTML headings that break your single content asset into sections and subsections allowing for easier reading,
How (and Why) to Create an Effective Content Structure for Better Ranking Read More »
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO. From how to’s to tips to tools, these were some of our highlights from the
