seth godin

4Ps Of The Marketing Mix: The Best Guide To Show You How To Triumph

4Ps, 5 Product Levels, 8Ps, Actionable Marketing 101, Infographic, Mark Schaefer, Marketing, Marketing Mix, Neil Borden, personalization, Philip Kotler, Product Hierarchy, seth godin, Stacy Minero, Theodore Levitt, trust /

Does your organization use the 4Ps of the Marketing Mix for its marketing strategy? Not sure? Did you sleep through your Intro To Marketing class? Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!) Don’t worry–We’ve got your back! The Marketing Mix 4Ps are: Product includes options, quality, design, features,  packaging and other related […]

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Transcript of How Human Connection Elevates Marketing

seth godin, This Is Marketing, Transcript /

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You’re never gonna get your message across until you understand the problems and the challenges and you empathize with those people that you’re trying to get the message across to. In this episode

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3 Types Of Conference Content That Will Boost Results

Allen Gannett, Ashley Zeckman, BuzzSumo, CMWorld, Conference, Content marketing, Ian Cleary, Kelly Kingman, Lee Odden, Nimble, seth godin /

Conference season is kicking off. Is your conference content ready for prime time? From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics. As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Even

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6 Powerful Ways to Diversify Your Income as a Business Coach

business coaching, Coaching, Michael Hyatt, Sales & Marketing, seth godin, Tony Robbins, Your Career /

If you’re a business coach, you probably make the lion’s share of your money from one-on-one or team coaching. And while that’s a hugely rewarding way to make money, it can also be precarious. You need to be constantly finding new clients to ensure that your revenue stream doesn’t dry up. And if you’re doing

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How Email Can Make Up For Declining Organic Facebook Reach

automation, email personalization, Facebook, gdpr, News, personalization, segmentation, seth godin, Social Media /

If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means

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9 Business Experts You Should Be Following on Facebook

Books, Brian Tracy, Business, business writers, Facebook, Guy Kawasaki, Ian Brodie, Jeffrey Gitomer, Lee Odden, Marketing, Michael Hyatt, Michael Stelzner, Robert Cialdini, SEO BLOG, seth godin, Social Media /

By Lesley Vos Gone are the days when Facebook was a just social network for friends and relatives. It’s become a powerful tool for brands to build awareness and trust, as well as communicate marketing messages to their audience. With more than 2 billion daily active users, Facebook deservedly wins the garland as the number

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How to Decrease Your Marketing Budget without Hurting Your Business

analytics programs, blog regularly, business owners, buyer persona, contest, Customer, giveaways, Google Analytics, Hubspot, KISSmetrics, lead generation metrics, marketing blogs, marketing budget, Marketing Lan, Marketing Strategy, Moz, paid ads, PR websites, press release, repurpose content, revenue, Sales, SEO, SEO BLOG, seth godin, Social Media, Word-of-Mouth Referrals /

One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount

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