A strong SEO strategy is key to the success of your website. You already know that (or if you don’t, you should!). However, SEO doesn’t merely involve using the right keywords in the right places, making sure your site is mobile-friendly, and posting strong content that attracts guests. Numerous technical problems can also impact your […]
5 Facts You Didn’t Know About SEO & Shared Hosting (But Should!) Read More »
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference
What’s technical SEO? 8 technical aspects everyone should know • Yoast Read More »
The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading
Progressive web apps (PWAs) for SEO: Benefits, stats, examples Read More »
JavaScript-powered websites are here to stay. As JavaScript in its many frameworks becomes an ever more popular resource for modern websites, SEOs must be able to guarantee their technical implementation is search engine-friendly. In this article, we will focus on how to optimize JS-websites for Google (although Bing also recommends the same solution, dynamic rendering).
A survival kit for SEO-friendly JavaScript websites Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. The definitive guide to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2019!
WordPress SEO Tutorial • The Definitive Guide • Yoast Read More »
Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from
Amazon New-to-Brand Metrics | PPC Hero Read More »
Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well
Why mobile first design is the only 2019 strategy that will work Read More »
Every marketing strategy focuses on capturing and driving the customer’s attention, but very few talk about experience. Bad customer experience is the biggest threat to any business: The top brands across the world always strive hard to provide the best digital experience for their customers. The secret of a powerful marketing strategy lies in attracting
9 Ways to Deliver the Best Digital Experience to Your Customers Read More »
Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds. With Google research showing that the bounce
Seven ways developers and web managers can improve it – Econsultancy Read More »
Jono Alderson Jono is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy. Learning how to check your site speed doesn’t need to be daunting. This short guide will give you the basics, and point you in the right direction. There’s no single metric The first
How to check site speed • Yoast Read More »
