On August 1 2018, Google rolled out a new algorithm search update, targeting broad searches across the globe. This was the third algorithm update of the year, although many professionals in the SEO community have called this the biggest update since Penguin in 2012. This week we released a broad core algorithm update, as […]
Key takeaways from Google’s latest algorithm update Read More »
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform. These updates are part of Amazon’s continued push to make advertising on Amazon easier for agencies and in-house managers. The updates include tools now available for both vendors and sellers,
Amazon Seller Central & Vendor Central Campaign Manager Updates Read More »
You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety
Non-Branded Campaigns: the Missing Ingredient to PPC Strategy Read More »
A few weeks ago, I got a disturbing message from Google notifying me that thousands of my client’s ads were down due to “Malicious Content.” As any good Account Manager would, I called Google using my stern, don’t-be-passive-aggressive-but-get-results-voice to uncover the issue and figure out what hoops I had to jump through to get the
Drift Chatbot Expectations & Marketing Ideas for PPC Read More »
If you’re serious about your WordPress website, you have run a page speed test at some point. There are many variations of these tests out there. Some more convenient and true to your target audience than others. But they all will give you a pretty decent idea of where you can still improve your site.
How to optimize WordPress after running a page speed test • Yoast Read More »
July 19, 2018 Google is all about the need, the need for speed. Specifically, your site speed with the latest Google Indexing update launched on July 9th. Called the “Speed Update”, Google has introduced site speed as a ranking factor for mobile web pages on the SERP. Gasp Really, I don’t expect this to come
July 19, 2018 AdWords scripts are a great tool for managing bid adjustments. In previous articles, such as Automating Bidding with Google Sheets and AdWords Scripts, we’ve covered different ways to change bids and handle uploads. This article will take those ideas and combine them into your own bidding system! We’ll still keep a high-level
Updating Bids and Monitoring Changes with AdWords Scripts Read More »
You don’t even have to listen very carefully because SEO people are shouting it from the rooftops: site speed is everything. Not a day goes by without a new article, white paper, Google representative or SEO expert telling us that optimizing for speed is one of the most important things you can do right now.
Site speed is one of the factors that determine whether you get a good ranking in Google. Site speed is a ranking factor and its importance keeps growing. A sluggish website will also result in a slower crawling rate, so Google indexes pages on your site at a slower rate. New posts will take longer
A content delivery network (CDN) is a network of servers in different geographic locations working together to get content to load faster by serving it from a location near the visitor. Here, I’ll explain what this all means and what a CDN can do for you and your SEO. What does a CDN do? A
What is a content delivery network (CDN)? • Yoast Read More »
