Entrants are ranked by fee income from digital activities in the UK, with IBM iX and Atos Digital Services second and third respectively, an unchanged top three. The report shows fee income of the Top 100 up 15% on 2018, in line with Tech Nation figures showing the UK’s digital tech sector is accelerating 2.6x faster […]
Industry buoyant despite challenging environment – Econsultancy Read More »
Econsultancy’s latest research into marketing training and professional development, How Marketers Learn, found that two thirds of mainstream marketers (66%) approach their own professional development on an ad-hoc basis. And despite most marketers highlighting the importance of regular upskilling, the report found that only one in five marketers think they get training that is matched
Lisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with Lisa-Marie to find out what life is like working in her role. Hi Lisa-Marie. Please describe your job: What do you do? As a Digital Delivery Manager, my job is an all-encompassing digital role across ADT Fire & Security. Predominantly,
In such a rapidly evolving industry, where skills and technologies tend to be out of date within just a few years, creating a culture of continuous learning can be a challenge. However, as Econsultancy’s ‘How Marketers Learn’ report suggests, the benefits of doing so should not be undervalued. According to the research, top-performing organisations are
Three big challenges for organisations – Econsultancy Read More »
In recent years, businesses have made vast changes by adapting their applications and infrastructure to the cloud, or off-site to create scalability, on-demand computing and cost reductions. We are seeing a similar evolution in how businesses employ people: driven by collaborative technology and socio-economic conditions, more and more companies are adopting agile workforce solutions. But,
Addressing the skills shortage for UK tech companies outside London – Econsultancy Read More »
Investing in a Learning Management System (LMS) for your organisation is a great way to promote internal learning and development, and make extra training opportunities available to your workforce that will be there whenever they have the desire to learn. However, all the time and effort that goes into choosing the right LMS will be
A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption. According to Econsultancy’s ‘How Marketers Learn‘ report, the organisations that invest in people and digital skills fall into the optimum category of performance, outperforming their peers in every industry. So, while learning and development should be
Four learning & development trends in the digital age – Econsultancy Read More »
It uses social media usage to make a very clear point – that ‘Ad people’ (I’d include all marketers in this) are not like the consumer. Whilst ‘Ad people’ are engaging with content on Twitter, LinkedIn and Instagram, the vast majority of consumers are not. They’re watching Line of Duty and EastEnders (if they’re in
Learning to market to ‘normal’ people – Econsultancy Read More »
Becky Canvin is the Director of Social Media at Ogilvy Health, one of the largest global networks for healthcare communications. Econsultancy caught up with her to find out about her typical working day, how she keeps tabs on the latest developments in social media, her favourite social campaign and her advice to marketers in healthcare
A day in the life of… Director of Social Media at Ogilvy Health – Econsultancy Read More »
As Econsultancy releases its Skills of the Modern Marketer report, the complexity of modern marketing versus the clarity of the big idea is still the major talking point in our industry. The need for people who understand both data and brand has been evident for some time. In a Marketing Week article in 2012, Econsultancy
Do Modern Marketers have the Knowledge, Skills & Mindset required? – Econsultancy Read More »
