Skills and capability

Centaur rebrands its marketing businesses as XEIM – Econsultancy

Econsultancy owner Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of XEIM, the new name for the Group’s marketing businesses. XEIM will bring together brands Marketing Week, Econsultancy, Festival of Marketing, Influencer Intelligence, Fashion Monitor, Year Ahead, Foresight News, MarketMakers, MW Mini MBA, Oystercatchers, Really B2B, Creative Review and […]

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Join Econsultancy’s free ‘Skills of the Modern Marketer’ webinar – Econsultancy

Econsultancy will next week publish a new report, titled ‘Skills of the Modern Marketer’ report, which will: identify the key skills required for a successful career in modern marketing earmark some of the key challenges and opportunities in developing those skills provide marketers with guidance on which skills they should develop To celebrate the release

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What are “change agents” and why are they the future of organisational culture?

Organisations are currently undergoing a fundamental shift, away from how they were traditionally structured towards a structure that embraces digital transformation. But the question for many organisations is: how can they adapt to the changing nature of organisational culture and new processes? There seems to be a growing need to attract diversity in the hiring

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How to assemble the perfect AI team: it’s not just about data scientists

There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013. Whatever the real numbers are, companies investing in AI are feeling the competition when trying

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BIMA’s Digital Day inspires young talent to pursue a career in media

On Tuesday, some of the UK’s leading digital experts headed back to school to inspire the future talent of the industry, and this year Econsultancy joined them. The 13th of November saw the return of BIMA’s Digital Day, an annual event inviting brands such as Vodafone, the BBC and The Football Association to invent challenges

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The week in digital transformation: building better digital teams, the human factor & learning from failure

This week, we’ve got digital transformation case studies from BAI Communications and General Electric – one good, one not-so-good – plus two separate pieces which look at the human side of public sector digital transformation. Plus, we look at why JPMorgan is going all-in on blockchain, and why data analytics is the lifeblood of digital

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