If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really […]
Should You Offer a Freemium Level for Your SaaS Platform? Read More »
Skype has added a host of new messaging features designed to improve the experience of chatting on Skype. This is an effort to catch up with the likes of Messenger and WhatsApp, which most people are more likely to use over Skype for simple text chats. The best-known messaging apps started out offering barebones text
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When most people think of blockchain, they only see the surface level of buying and selling cryptocurrencies, but its uses are far more wide-reaching than the financial world. Companies of all sizes are able to create “tokens” and raise money for their business by letting investors buy and sell them (like they’d buy and sell shares
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Prepare for your Skype experience to be a little more productive. Microsoft has started rolling out its digital assistant Cortana into Skype. However, don’t be surprised if Cortana is not showing in any of your Skype sessions just yet. Apparently, Microsoft is rolling it out gradually which means that the digital assistant may not be
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With the new Skype Send Money feature in place, the “I’m on the phone” excuse for not paying someone quickly becomes obsolete. The popular online messaging app just entered into a partnership with PayPal making it possible for people to send money to each other even in the middle of a chat. Skype launched its
Skype Partners With PayPal, Users Can Now Send Money Even While Chatting Read More »
The marketing industry is dynamic and susceptible to change. By its very purpose, it has to be able to fluidly adapt to new technologies and the shifting focus of consumers. But now there’s a new change on the horizon that will shake up digital marketing, along with many other industries: blockchain. In 2016, we saw
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Think back to your previous jobs and it’s likely that you can remember departments that were siloed, each focused on its own wants, needs, and goals. The mail room, for example, might have wanted to end its workday at 4 p.m., even though the packaging department frequently had last-minute shipments. No matter what industries you’ve
IT and Marketing: Can’t We All Just Get Along? Read More »
