Small Business Advice

Boost Customer Satisfaction with Enhanced Training Techniques

Small Business Advice /

Proper employee onboarding and training can make a tremendous difference in your company’s profits and customer satisfaction scores. However, a quick glance at the latest American Customer Satisfaction Index shows that there is a big disconnect between current training programs and quality customer service. The industry with the highest overall satisfaction score, full-service restaurants, still […]

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Why Small Business Should Support Their Employees (and How to Do It)

Management, Small Business Advice, Small Business Operations /

As a small business owner, you might think your most important investment is in your equipment, or in the R&D for your latest product, but in most companies, your employees are your most important assets. Your workers will be the ones communicating with clients, adhering to your brand values, and ultimately helping the company grow

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New Survey Highlights Communication Problems Costing Your Transportation Business Money

Small Business Advice /

According to the latest Fleet Advantage survey, 31.3% of those doing the finance don’t understand some of the costs of running the fleet. This includes procurement and cost management. Fleet Advantage says there is a significant lack of communication between fleet operations and the finance department. And with close to a third not quite understanding

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Apply These 10 Cool Techniques to Increase Sales and Marketing ROI for your Small Business

Small Business Advice /

  There isn’t just one correct way for small businesses to make sales. You can use social media, content marketing, or even good old fashioned phone calls. No matter what tactics you use, it’s important to have a plan and a way to measure results. Here are some techniques suggested by members of the online

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9 Characteristics of an Awesome FAQ Page

Small Business Advice /

Your FAQ exists for one purpose: to stand in for the human who would be present and available if your website was a brick-and-mortar shop. When done well, it clarifies concepts, dispels confusion, addresses concerns, reduces frustration, and — perhaps most importantly — removes your prospects’ obstacles to conversion. Ultimately, it means you’re fielding fewer calls and responding to fewer

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Do You Need a Brand to Start a Business?

Brand, branding, branding advice, branding best practices, business advice, business marketing strategy, Business Strategy, business tips, entrepreneur advice, Small Business Advice, small business strategy, small business tips, startups /

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world,

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Burn the Business Plan! is a Book about Turning Entrepreneurial Vision Into Practical Solution

Small Business Advice /

Does author Carl Schramm truly believe entrepreneurs should “Burn The Business Plan” as the provocative title of his book suggests? If you were to ask the  former president of the Ewing Marion Kauffman Foundation, the answer would likely be no. Schramm’s colorfully titled, Burn The Business Plan: What Great Entrepreneurs Really Do does offer plenty

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Apply These 5 Tips to Help Your Small Business Thrive in a Saturated Market

Small Business Advice /

Conventional wisdom tells us that before starting a small business it is important to research the marketplace to identify opportunities. Too many entrepreneurs and small business owners take this advice literally and abandon great ideas because they deem their chosen market to be saturated. Don’t fall into this mindset and miss out on great opportunities.

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Keri Gohman of Xero: Automation and AI Help Accountants Provide Advisory Services SMBs Desire From Them to Succeed

Small Business Advice /

I caught up with Keri Gohman, President of Xero Americas, after her keynote at Xerocon 2018 yesterday right here in Atlanta.  One of the themes of her presentation centered on how automation will free accountants from the time-consuming but important tasks of collecting and processing data, allowing them to focus more of their time on

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Why You Should Consider Pittsburgh for Your Startup

Small Business Advice, Sponsored /

Pittsburgh, once known for its steel industry, is making an economic transformation as one of the nation’s emerging technology hubs. A report by the Pittsburgh Technology Council estimates that the city is home to nearly 35,000 people working in software- and hardware-related professions. According to the report, this occupational cluster is expecting to add more than 6,000

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