By Joseph Giunta When was the last time you remembered an advertising message? Was it one that took the product seriously or one that had a touch of humor, and maybe even put a smile on your face? Most marketing studies validate the use of humor in advertising, even though some experts still believe they […]
Boost Advertising Results with Custom Gag Cartoons Read More »
In my content, I often refer to the customer journey, or what I like to call The Marketing Hourglass, which includes the following stages: Know, Like, Trust, Try, Buy, Repeat and Refer. All of these stages are important for moving customers closer to the sale (and beyond), but today I really want to focus on
An increasingly global world means there is more competition than ever, and commoditization is a growing threat. Businesses that scale the right way, are going to be positioned to increase market share as weaker players are sifted out. Whether you’re growing to your first million in revenue, are well past that and are looking to
Mistakes Small Business Owners Make When Scaling Their Services Read More »
Marketing Podcast with Colleen DeBaisePodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert Advice to Take Your Startup from
Marketing is the lifeblood of any startup, but it’s not always a walk in the park. In fact, marketing mistakes are often unavoidable, especially in the early stages of your business. While there is no surefire method to marketing success, there are plenty of mistakes you can avoid to improve your chances of building your
