Pixabay While Twitter might appear to be dipping in popularity among casual social media users, its value for businesses is still undeniable. But that’s not to say that Twitter is the same as it’s always been. Due to algorithm updates to evolved user tendencies, simply getting content into news feeds doesn’t work like it once […]
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Victoria_Borodinova / Pixabay Baby Bump, a Louisiana based maternity and children’s boutique, was determined to partner with Marcus Lemonis of “The Profit” and turn their business around. The company is owned and operated by husband and wife duo Robbie and Julie Allen. Their persistence in reaching out to Marcus 384 times via email is what
From “Baby Bump” to “Kool Kids” Read More »
iStock by Getty Images When you’re just starting out and have no brand name yet, creating media buzz can be challenging. After all, you’re competing with not only a plethora of startups but other small businesses and large companies that are already established and have a strong following. You can view this as a disadvantage,
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For local businesses, ranking on Google Maps is something of a Holy Grail of search marketing, and an SEO agency has lots of tools to help you get there. It’s a goal at least equally worth a first-page organic ranking, especially for small businesses with limited reach. Your Maps listing lets your potential customers know
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scottwebb / Pixabay In a rapidly growing athleisure market, Los Angeles based Montiel has quickly made a space for itself. Montiel boasts high-quality, made in the USA athletic apparel for women, such as leggings and sports bras. With a strong online marketing and e-commerce model, Montiel presented a financially strong company which lacked new and
Athleisure Company “Montiel” Refuses to Take Risks and Innovate Read More »
What do you get when you cross an ambitious woman, a love for lighting, large profit margins and an Etsy store? A small business called Hangout Lighting from Chicago. Jennifer Brown started Hangout Lighting in her home in 2014. The business is rapidly growing and is expected to break $1 million this year. The primary
“Hangout Lighting” Highlights the Value of Organizational Leadership Read More »
You’ve heard the buzzword omni-channel and you’ve probably been told that your business needs an omni-channel presence. It’s true. Omni-channel customers spend an average of 15-30% more than customers who are shopping through just one channel and the most successful businesses provide an omni-channel experience for their customers. This means that customers can shop on your website
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PublicDomainPictures / Pixabay As an entrepreneur, it’s important to provide good products or services to your customers. Part of that includes making sure they are happy and satisfied with what you provide to them. However, there will be times when you simply don’t see eye to eye with your clients. It can be difficult to
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Can knowledge commerce become a viable small business? Before the days of the internet and other types of technology, if you wanted to turn your knowledge of something into a career you had limited options. You could be a teacher, a writer, or a documentary filmmaker. That was pretty much it. These days thanks to
The Newest Small Business? [Infographic] Read More »
I’m in the process of onboarding a new business manager for my company. As you may recall, my former business manager and I parted ways earlier this year. It wasn’t anything personal, it’s just that both our businesses had changed and we outgrew each other. It happens. For the last few months, I haven’t had
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