Here’s a question: the last time you had a business decision to make, was your desktop covered in spreadsheets, blossoming like an invasive plant species? Did you wake up bleary-eyed, knowing you’d spent all night dreaming of optimization and assumptions, positives and negatives, risks and rewards? Now ask yourself this: after all of that, how […]
a Counterintuitive Approach to Decision-Making Read More »
Running a business is expensive. Beyond the large costs you need to cover every month or every few weeks — your office space and employee payroll, for example — there are always small things that need to be taken care of daily. As a business owner, you know how important your cash flow is to
Why Every Business Owner Needs Access to a Revolving Line of Credit Read More »
Having a small business-sized budget shouldn’t mean cutting corners on security. With the right approach, you can protect your online data, secure your storefront, and keep your business safe—without breaking the bank. Take a look at these six areas of business security and what you can do to make them even safer. 1. Keep Your
Safety First: 5 Ways to Keep Your Business Safe (On and Offline) Read More »
President Donald Trump hosted a White House event last Tuesday where he revealed a rosy future for American businesses and the nation’s economy in general. Attended by 100 small business owners from all over the country, the President praised those in attendance for their roles in powering up the nation’s economic recovery and also reiterated
President Trump Touts U.S. Economic Growth at Meeting With Small Business Owners Read More »
Owning a franchise is considered a much safer investment than actually running your own business and this is why it has become increasingly attractive throughout the past couple of years. After all, you put your money into an already proven company with meticulous attention to process and vast network of industry contacts. When you add
Is It Worth Owning a Franchise? Investing in Franchises vs. Running a Small Business Read More »
Want to improve the way you do business in the U.S.? Learn from the Japanese. I recently traveled to Japan on business and pleasure. Anticipating several meetings and events, I began to familiarize myself with local customs and of course, Japanese business etiquette. While you may already know that politeness and respect are cornerstones of
Lessons from Japanese Business Culture Read More »
Have you ever been convinced by a celebrity you are following on Instagram to buy something? We’ve all been there. When it comes to products and services, you as a consumer tend to follow suggestions from what you consider your inner circle—friends, family, and sometimes, your favorite social media star. Marketers know this all too
How Micro-Influencers Can Affect Your Online Business Read More »
2017 Small Business Social Media Research Want your small business social media to stand out and yield measurable results? You still can although it may take longer to achieve your objectives. The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to
How Your Small Business Social Media Can Compete Read More »
Your brand is the core of your marketing strategy and your business. It may be challenging to deliver your branding message with limited resources, but that doesn’t mean it’s impossible, thanks to the limitless tools available on the internet. Wisely focusing your marketing efforts and resources on some of the most crucial elements of your
Branding With Limited Resources Read More »
