As companies continue to invest in heavily amping up their security measures, fraudsters are shifting their aim — now targeting business’s less-secure alternative payment methods. A record-breaking 82% of organizations became victims of payment fraud in 2018, according to the Association for Financial Professionals. The threats facing small and midsize businesses are more severe. The […]
We spend a lot of time on email. A lot of time = life. Managers, professionals, and other high-skill workers spend on average 28 percent of their working week managing their inbox. Use the Right Inbox for success and to supercharge your Gmail. For argument’s sake, let’s say it was possible to get all your
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Are you just starting your business? Before you proceed, answer this question: who is your target audience? Your answer will affect nearly everything your business does, from its marketing strategy to its prices. The funny thing is that a lot of first-time business owners don’t identify their target audience. They want to cast a wide net; they
CES may be the largest consumer electronics show in the U.S., but IFA owns bragging rights as the largest CE show outside the states. In 2019, the show runs Sept. 6 to Sept. 11, and because of its timing (just in time for buyers to place Christmas orders), IFA frequently plays host to several first-time product
We’ve heard tales of technological transformation for a while, and those stories are (finally) moving into their next chapters. The International Data Corporation suggests that 60% of global GDP will come from digital organizations by 2022. These players are taking advantage of big data, powerful analytics, artificial intelligence, and other key innovations to drive growth. Check out the
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This is the final post in our Google analytics series. We’ve gone from explaining Google Analytics to exploring how it works. Today, we’ll talk about a few easy ways you can really make Google Analytics work for your business.
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In this series, we’re talking about the value of Google Analytics for small business websites. If you’ve missed it, click here to read the first post. Before we delve into how Google Analytics works, let’s stop and consider a very important part of the program: your own digital marketing plan. Starting with your first foray
In this series, we explore Google’s web analytics program in the light of small-business needs. Our first post introduces the concept of analytics and why Google’s program is a good choice for small-business owners. Today, if you haven’t heard of data analytics, Big Data, or data science, it’s safe to say that you’re probably not
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Living in the digital age, our businesses must effectively leverage technology in order to compete and thrive in our market. Our ability to maintain safe networks and secure devices within our network is crucial. If your business lacks a dedicated IT support team, then maintaining a safe network is easier said than done. The truth
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Getting a startup off the ground isn’t easy. Instead of focusing solely on your baby, as in the actual product or service that you’re selling, you’ll also have to deal with administrative headaches. Managing your startup finances is one of these necessary evils. Here’s everythng you need to kow about finances for your startup. As
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