An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years. Most already have at least some type of lead funnels or sales funnels in place. However, there are several […]
5 Online Marketing Funnels You Probably Aren’t Using (But Should) Read More »
As a busy small business owner, it’s tempting to think, “Oh, I’ll get around to documenting standard operating procedures later. I’ve got other priorities now.” But take it from me, lovely, documentation should not wait. Having standard operating procedure templates, guides, and forms hammered out before you get new team members onboarded and new business
7 Different Standard Operating Procedure Examples for Small Business Read More »
Social media no longer provides a “free marketing lunch” for small businesses. It’s not my opinion. That’s the big take-away from the 2019 Inc 500 Social Media Research by University of Massachusetts Dartmouth (UMass Dartmouth). In the early days of social media, small businesses used the various social media platforms to gain a nimble David
2019 Inc 500 Social Media Research How To Improve Yours Read More »
Free markets and startups have always been associated with competition – often fierce competition. However, cooperation can also be an important element of success and I think current trends are making cooperation between businesses and organizations an even more powerful tool for “competitive” success. See if any of these four cooperative strategies can work for
How To Use Cooperation To Beat The Competition In 2019 Read More »
Technology is changing company processes and the entire financial landscape. The response of both small and established businesses to these new technologies determines whether or not they will swim or sink. Some of these fantastic technologies include various cashless payment options such as Bitcoins and Blockchain. According to experts, the digital currency bubble isn’t bursting
7 Clever Ways Small Businesses Can Benefit From Digital Currencies Read More »
Previously on Simple Tech for Small Business Owners, we’ve discussed the importance of understanding coding and learning HTML. As a brief recap, we talked about why it’s good for your small business website to learn about HTML, as it’s one of the most widespread coding languages for web development in the world. In general, if
Simple Tech for Small Business Owners, Part 8: CSS Read More »
Wow, where did this year go? This one, I swear, went faster than the last! A couple of years back, I started writing about my yearly learnings from starting and running a business. At my company, EffectUX, this year was filled with highs and lows, as is often the way. While there were some disappointments
Businesses have to stay ahead of the curve to stand out. Adapting to the times and developing new strategies is essential to business growth in an economy where consumers have an ever-increasing variety of choice. This is even more the case for startups and small businesses, who are more likely to be negatively affected by
Starting a business isn’t easy, especially if you’re doing it all on your own. As a small business owner you have to wear many different hats; the salesperson hat, the accounting hat, the marketing hat and so on and so on. And you can’t be perfect at everything. There are so many things to think
3 Common Small Business Mistakes (And How to Fix Them) Read More »
Being a small business owner is not easy. As per the Bureau of Labour Statistics, around 50% of small businesses don’t last more than 5 years. The reason behind this is the failure to adapt to new challenges, not understanding consumer demands, improper use of available funding and not investing intelligently in branding and advertising
