According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be. As a matter of fact, more companies are now turning to inbound marketing to generate leads and close […]
4 Inbound Marketing Tactics to Use for Your B2B Company Read More »
Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reached record-breaking levels. A recent NFIB report showed that August’s Small Business Optimism Index came in at an all-time high of 108.8. The previous index record was 108 and was set 35 years ago in
NFIB Index Shows Small Business Optimism in the US is at Its Highest Level Ever Read More »
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives. Not knowing who buys your products will lead to disappointed consumers and an ineffective marketing strategy. Unfortunately, a lot of companies do not understand what their customers want and
How to Define Buyer Persona for More Successful Marketing Read More »
The entrepreneurial spirit is alive and well in the United States. Unfortunately, 30 percent of new businesses fail within the first 2 years of launching, 50 percent fail after 5 years, and the number climbs to about 66 percent by the tenth year. Dallas Mavericks owner and mogul Mark Cuban says this is because most
Mark Cuban Reveals the Biggest Mistake New Entrepreneurs Make Read More »
Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult. Even major social networking sites like Facebook, Instagram, and Twitter are having trouble generating organic reach. But that doesn’t seem to be a problem with Pinterest. Pinterest
7 Pinterest Marketing Tools You Should Be Using in 2018 Read More »
Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because they offer inspiration, encouragement, and support. Your business, however, benefits by getting a boost in brand exposure and credibility, reduced need (and costs) for customer support,
Why You Should Build a Community Around Your Small Business (And How to Do It) Read More »
Jeff Bezos is the founder and CEO of Amazon, a company that only sold books online when it launched in 1994. Today, Amazon sells virtually any consumer good you can think of, and under Bezos’ leadership, has become the world’s largest online retailer with a valuation fast approaching $1 trillion. The visionary also owns The Washington
7 of Jeff Bezos’ Most Powerful Tips for Succeeding in Business Read More »
Most people never think twice about the colors that their favorite brands use. However, businesses spend a lot of time and money deciding on which hue is best for their products. This is because colors affect people’s feelings on a subconscious level. They are also associated with certain cultural or social messages. Colors come with
Want Your Brand to Look More Sophisticated? Think Black! Read More »
Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses simply don’t have enough money left over to launch widespread advertising campaigns. The good news
7 Local Marketing Tips to Help You Make More Sales Read More »
One hard truth that new entrepreneurs find out quickly is that running a business is hard and they’ll have to compete if they want to be successful. In many ways, doing business follows the Darwinian principles of natural selection—only the fittest survive. If you don’t innovate, take risks, and attract new customers, you’ll go extinct.
4 Ways to Attract New Customers in a Competitive Market Read More »
