SmallWebBusiness

4 Best Platforms for Launching Your eCommerce Store

Picking the right eCommerce platform is one of the most critical decisions that small businesses can make in this digital age. This is because mobile commerce and eCommerce are set to grow exponentially in the coming years as more people shop online. The booming eCommerce trend shows that brands that chose the right platform have […]

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Stripe Announces That it Will Stop Accepting Bitcoin in April

Stripe, the Ireland-based payment platform, seems to be backtracking on its previously enthusiastic stance on cryptocurrencies as a mode of payment. In a statement issued January 23, the company announced that it is winding down support for Bitcoin and plans to ditch the cryptocurrency. The announcement was made by Stripe product manager Tom Karlo in

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4 Tips for Personalizing Your Next Email Campaign

When it comes to reaching online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization. One

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How to Decide on the Right Social Channel for Your Brand

With the power that social media has in bringing attention to a brand and boosting sales, more and more businesses are crafting marketing campaigns via social channels.  In fact, a recent survey by Ascend2 shows that among 271 marketing influencers, using social media channels was considered their most important digital marketing tactic for 2018. Consider

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