People love to watch other people do stuff; it’s ingrained in our DNA. It’s why most of us enjoy people watching in the park or going to the latest blockbuster movie. Facebook and Instagram have taken advantage of this quirk in our genes with their live video streaming features. Brands who live stream appear more […]
Why You Should Consider Launching Your Product on Facebook Live (And How to Do It) Read More »
Google and Unskippable Labs cooked up a new project that has marketers salivating with new ideas. The company created a fake pizza brand, “Doctor Fork,” as a way to challenge conventional marketing strategies and see how far they could push the advertising envelope. According to TechCrunch, Google conceptualized and ran 33 ads on YouTube. The
Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015. On average, users spent 35 minutes of that time on Facebook alone. In the past view years, the consumption of
Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos Read More »
Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because they offer inspiration, encouragement, and support. Your business, however, benefits by getting a boost in brand exposure and credibility, reduced need (and costs) for customer support,
Why You Should Build a Community Around Your Small Business (And How to Do It) Read More »
Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals. In fact, research by Smart insight and GetResponse showed that
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them. So what words have the most power to get people interested in what you have to offer? 7 Words That Will Grab the Attention of Your Customers
7 Most Attention-Grabbing Words to Use in Your Online Marketing Read More »
Jeff Bezos is the founder and CEO of Amazon, a company that only sold books online when it launched in 1994. Today, Amazon sells virtually any consumer good you can think of, and under Bezos’ leadership, has become the world’s largest online retailer with a valuation fast approaching $1 trillion. The visionary also owns The Washington
7 of Jeff Bezos’ Most Powerful Tips for Succeeding in Business Read More »
Most business owners would agree that employee morale is vital to a company’s success. Satisfied employees get along better with their co-workers, make fewer errors and are more productive. Conversely, disgruntled employees—even a few—can spread negativity throughout a company like a wildfire and hurt its bottom-line. But low morale in the workplace can be intangible and
How to Tell When Employee Morale is Suffering (and What to Do About It) Read More »
Most people never think twice about the colors that their favorite brands use. However, businesses spend a lot of time and money deciding on which hue is best for their products. This is because colors affect people’s feelings on a subconscious level. They are also associated with certain cultural or social messages. Colors come with
Want Your Brand to Look More Sophisticated? Think Black! Read More »
As an entrepreneur, time is your most valuable resource, especially when you’re in a highly competitive market. Shopify is now helping businesses maximize their time with a new app that manages customer conversations across multiple messaging platforms. The company recently rolled out ‘Ping,’ for iOS devices. The standalone app can streamline customer interactions from SMS, Facebook Messenger, or
Shopify’s ‘Ping’ App Streamlines Customer Conversations for Merchants Read More »
