Due to rising incidents of fraud and data theft, credit card issuers and merchants switched to using EMV technology to authenticate transactions. Taking its name from Europay, Mastercard, and Visa, EMV was developed as far back as the mid-1990s, but the technology was only widely adopted in the US with the advent of the liability shift […]
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A lot of transactions and payment services are now being done online—from subscribing to streaming services like Netflix, to ordering food or buying clothes. This has led to a need for tools that will let companies, particularly small businesses, get paid. Stripe is stepping up to meet these demands with Stripe Billing. This subscription-billing service
Google has announced the rollout of its mobile-first search indexing, after more than a year of testing and experimentation. The move was first detailed in 2016 when Google wanted to use phone-optimized versions of websites to index pages in its search results. The shift to mobile-first indexing comes from the rising trend of more people
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On Monday, Google announced a program called Shopping Actions to help retailers take on the eCommerce giant Amazon. Under the program, merchants are allowed to list their products across the search engine’s platforms—Google Search, Google Express shopping service, and Google Assistant on mobile devices and smart speakers like Google Home. The program gives consumers a universal
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To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics
Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads Read More »
Does running your small business feel like an uphill battle? Like many business owners, you’re having a hard time taking your operation to the next level or you’re struggling just to stay afloat. Sadly, you might be the reason why your business is not flourishing because of the bad habits you’ve developed. Perhaps you’re taking
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PayPal filed a patent last week that revealed that it is considering speeding up its cryptocurrency transactions. Based on the recently released application, the payments processing company came up with a new system for faster trades involving digital currencies like Bitcoin and Litecoin, among others. In PayPal’s filing with the US Patent and Trademark Office,
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Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions about Facebook’s metrics, prompting the company to admit to errors in how ad performance is
Facebook Takes Steps to Clarify Ad Metrics in Light of Complaints from Advertisers Read More »
In the early 2000’s, only established companies or enterprises could afford to conduct webinars. However, in more recent years, advances in teleconferencing have made hosting a webinar more feasible for small businesses and even solopreneurs. It’s clear that webinars are one of the more effective and useful online marketing tools today. Industry analysts have also
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Most business owners know that providing good customer service is crucial to fostering customer loyalty or winning new clients. While this is true, there is another element to doing good business that often gets overlooked, and that’s making an emotional connection with your customers. In addition to offering the best shopping experience or quality products and
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