4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers

b2b, B2B Marketers, buyer persona, Buyer Personas, buyers, Customer, demographic, Digital Marketing, Hubspot, Lead, marketing funnel, Marketing Funnels, pain points, sales funnel, Smaply, Up Close & Persona /

A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what […]

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