smart content

The Complete Guide to Getting Started With Website Personalization

brand loyalty, conversions, customer journey, customer retention, dynamic content blocks, Engagement, Intent-Based Personalization, page goals, sales funnel, Search-Based Intent, segmentation, smart content, target audience, user experience, Web Trends, website personalization, word of mouth / Good To SEO

The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating maximum conversions from your website lies in presenting the most relevant content to individual users. Marketers and webmasters are continuously improving the UX of their sites in order to […]

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5 steps to making your content smarter

Content, content and SEO, Content marketing, SEO, SEO BLOG, smart content / Good To SEO

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged disciplines. Given that 51 percent of the traffic arriving on your website is likely from organic search, I

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