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Audience Media Consumption Data: How To Improve Your Marketing

Need to attract your target audience’s attention? Who doesn’t? The challenge: In today’s content saturated environment, Media options and devices have shifted consumer media consumption behavior. So, how do you succeed? By understanding how your audience consumes media now. This includes their: Media habits Device usage Content format preferences Time of day or activities related to consumption Willingness to […]

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3 Demographics that Need Device Protection the Most

asifibhuiya / Pixabay In 2016, around 1.5 billion smartphones were sold worldwide. As the number of total devices continues to rise, so does the number of those that get damaged. On average, device damage costs Americans around $10.7 billion a year. With such an expensive fix, many consumers want to know how they can prevent

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Why Chatbots Are a Must-Have for Businesses (and How to Build One!)

A few years ago, online marketing was all about apps or infographics, but now a new player has come into the spotlight: the chatbot. Why have chatbots became so popular lately? Is it just hype or something truly revolutionary? In this article we will cover the following topics: What are chatbots and what benefits do

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5 Ways to Get Content Marketing Right in 2018

Some sources estimate over 3.5 million posts are published every day (and 2.5 million of them are on WordPress alone). Ofcom reported in late 2017 that 69% of Americans accessed web content via their smartphones, 61% via laptop and 47% via desktop. The rise in convenient mobile devices means that more people are reading more content at more

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Apple Unveils iPhone X, Here’s What it Can Do

On Tuesday, Apple hosted its first-ever event at the new Steve Jobs Theater at Apple Park campus in Cupertino, California. The company unveiled several new products at the event which included 4K Apple TV and the Apple Watch Series 3 which comes with a cellular connection. Of course, the highlight of the evening was the announcement

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Apple Schedules September Products Event —Will it Include the iPhone 8?

Will we finally see an iPhone 8 launch this coming September? That just might be the case as recent reports state the Apple has already picked a date next month to release its newest lineup which could include the highly anticipated smartphone. According to the Wall Street Journal, Apple has already scheduled a product announcement

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Will the New iPhone Come With Facial Recognition Technology?

There are several ways to unlock and secure your mobile phone. When it comes to the iPhone, the fingerprint scanner is one of the most popular options available. However, this method has its limitations, which is why Apple has been considering facial recognition for more than a year now. This feature would not only be

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New Feature on Apple’s iPhone 8 Might Delay Its Release

Apple has a history of being secretive about their products until they are launched. However, that does not stop leakers from revealing some details about them. Followers of the mobile phone industry expect the company to release their flagship phones in September, as they do every year. But recent details have emerged indicating that the

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