Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world. Businesses in all industries are […]
How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020 Read More »
A recent study commissioned by Microsoft and Intel reported that the cost of using a PC older than four years is more than buying a new one. As per StatsCanada, the country is home to around 1.2 million small and medium businesses. These businesses comprise 98.8 per cent of the total employee businesses in the
Canadian SMBs incur a potential productivity loss of CA$2 billion using older technology Read More »
Being a small business owner is not easy. As per the Bureau of Labour Statistics, around 50% of small businesses don’t last more than 5 years. The reason behind this is the failure to adapt to new challenges, not understanding consumer demands, improper use of available funding and not investing intelligently in branding and advertising
In 2010, Freshworks started as Freshdesk with a dream to make a dent in the world of customer support. The company has grown exponentially since then, moving well beyond customer service offering products that compete directly with Salesforce and others… By necessity, from their humble beginnings in Chennai, India eight years ago, Freshworks brought an
What We Really Have is a Business Model Disruption Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
By Dan Pratt Sigh. It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses, the holiday season represents an insanely busy time of year. So busy, in fact, that the National Retail Federation (NRF) reports
Small Businesses: 6 Digital Marketing Strategies to a Successful Holiday Season Read More »
