SMX & DMD Alerts

All-new MarTech Today guide: Enterprise Digital Personalization Tools

Channel: CMO Zone, SEO BLOG, SMX & DMD Alerts /

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. MarTech Today’s “Enterprise […]

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Looking at marketing automation platforms? We compare 14 vendors

Channel: Industry, SEO BLOG, SMX & DMD Alerts /

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality. This MarTech Today buyer’s guide compares 14 leading B2B marketing

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SMX East early bird rates expire Saturday. Register now!

Channel: Industry, SEM Industry: Conferences, SEO BLOG, SMX & DMD Alerts, SMX® - Search Marketing Expo & Conference Series / / 2 Comments

The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics on paid search advertising,

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Compare 16 local marketing automation platforms

Channel: Local, SEO BLOG, SMX & DMD Alerts /

Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally.

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8 reasons to attend MarTech this October in Boston

Channel: CMO Zone, MarTech Conference, SEO BLOG, SMX & DMD Alerts /

Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech conference is no exception! Let’s count down the top 8 reasons why you should join us in Boston this October 2-4: 8. MarTech connects the dots “I find this the only conference that provides

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Here’s your preview of what to expect next month at SMX East

Channel: Industry, SEM Industry: Conferences, SEO BLOG, SMX & DMD Alerts, SMX® - Search Marketing Expo & Conference Series /

Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your

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Keys to Driving Webinar Registration and Attendance

Channel: Content Marketing, SEO BLOG, SMX & DMD Alerts /

Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience. Join ON24’s Mark

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Transform your marketing from segmentation to intent-driven personalization

Channel: Industry, SEO BLOG, SMX & DMD Alerts /

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience

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